Immerse into the world of sports with PUMA, one of the world’s leading sports brands that have a history of more than 70 years. PUMA is passionate about delivering quality sporting goods and apparel for football, golf, basketball and more. PUMA select enhances their brand image by drawing inspiration from its unique heritage in sports and the latest lifestyle trends.
From Humble Beginnings to International Breakthrough
PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in Germany. The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.
PUMA Sports Apparel and Equipment
PUMA put the fun in functionality by supplying a wide selection of well-designed sports apparel fit for sports and leisure activities. From running shoes for track and field to footwear for golf, PUMA boasts a range of comfortable sports apparel and equipment to help you perform on the playing field while letting you incorporate sports into your lifestyle with stylish sportswear that can be worn anywhere.
Practicing Sustainability Through Sports
At PUMA, sustainability is a core value of the business. PUMA strives to manage their environmental impact through the 10FOR25 sustainability strategy for a better world by working on ten key areas, from climate and biodiversity to human rights, to reach common goals of making better products that have a less environmental impact on nature.
PUMA: Culture of Firsts
PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
Turning Intent Into Action
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA select the established #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.