With the business mission of being “Forever Faster”, PUMA aim high to be the Fastest Sports Brand in the World. For more than 70 years, PUMA has been developing sports footwear, cap, apparel and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.
PUMA’s long-standing tradition of producing high-quality athletic goods started with the Dassler Brothers Shoe Factory, established by Rudolf and Adolf Dassler in their German home in 1919. 28 years later, the brothers fell out and went their separate ways. Rudolf Dassler relocated to another building that belonged to the family and established PUMA. He converted this storage building into a factory with the aid of 14 workers. And the rest was history.
Leaders On And Off The Field
The playing field is more varied than ever today. whether it be on the football field, golf course, or running track. PUMA provides athletes with the sports equipment they need to succeed, from running shoes to golf clubs. PUMA sportswear is versatile clothing that you may style in many different ways, even when you are not participating in sports.
Paving The Way For A Greener Earth
PUMA is dedicated to producing better goods and making a positive impact on both the environment and society. They strive to improve in a number of sustainability categories, including Fair Income, Products, Health & Safety, and more, by collaborating with stakeholders on the 10FOR25 sustainability plan. In this way, they can produce better products and contribute to a better society.
Forever Faster, Always First
PUMA understands the importance of creation to level up on sport performance and to keep moving forward, grounded by science. At PUMA Innovation there are five ethos that drive innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centered focus in their designs.
Criminal justice systems are skewed as a result of racial and social inequities; as a result, PUMA creates cap and supports groups like the ACLU and REFORM Alliance who fight for systemic changes. PUMA is firmly opposed to all types of social injustice, prejudice, and inequality and works to promote worthwhile activities that contribute to a more just society.